28-34 Queensway

28-34 Queensway

Proposals are being brought forward by Vabel Queensway Ltd which will make minor changes to the scheme consented in 2022. These changes will enhance the development in terms of the quality of accommodation, architecture and sustainability.

Ahead of submitting an application to the Westminster City Council, we are keen to share our vision for the site and to gather feedback on the proposals.
Queensway is currently undergoing significant regeneration. Queensway’s character derives in large part from its commercial uses, with a diverse mix of uses contributing to a lively street scene.
Most buildings have residential premises to the upper floors. Moving north, the character of the street is increasingly dominated by larger scale buildings, most notably The Whiteley and the prominent 20th Century flat blocks opposite. With significant upgrades ongoing at The Whiteley, and the redevelopment of Queensway Parade, the area is re-energising its reputation as a vibrant, multi-faceted community.

Join our next Community Liaison Group

Day: Wednesday 27th March

Time: 6:00pm-7:00pm

Updating the scheme for a modern context

Since the initial scheme, there have been significant changes to the way people live, work and shop. We are therefore seeking to update our proposals to account for modern changes.

2022 Consented Scheme

Our updated proposals

Urban greening

32 Private apartments

Reduced density to ensure all homes meet or exceed minimum space standards, resulting in 27 high quality private apartments including 25% 3 bedroom homes

3 Affordable Apartments

3 Affordable Apartments with a shift towards larger family homes

No external amenity space for residents

All proposed homes have access to external amenity space including a new landscaped communal residents’ garden

Urban greening

No urban greening

Green roofs and a Landscaped communal residents’ garden to provide amenity space for residents and further biodiversity improvements


Some sustainable improvements

New environmental credentials include a well-insulated building with passive cooling. Air source heat pumps and solar panels will be introduced for a 100% fossil fuel free development

Changing office and retail environment

2 Large retail units

3 smaller retail units with an improved frontage to allow for smaller retailers and to better respond to local demands

Large office building to the rear

Smaller, higher quality office space is proposed to align with modern requirements. Emphasis has been placed on enhanced daylight and improved sustainability credentials which modern office occupiers expect

Improved massing

Two storey massing to the rear

The site coverage on Olympia Mews will be significantly reduced to better respond to its neighbours and provide enhanced commercial and residential space with improved greening

Updates to the design

Below are a selection of images of 28-34 Queensway showing how the proposals will change the scheme from the consented scheme.
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Have your say

We are keen to hear your views on our proposals. Please answer our survey below.

In person event

  • Day: Monday 4th September
  • Time: 3:00pm-7:00pm

Have your say

We are keen to hear your views on our proposals. If you have any comments or questions for the project team, please let us know by email or phone below.

28-34 Queensway


The section 73 application to amend the consented scheme at 28-34 Queensway has been approved by Westminster City Council.

The planning reference number is 23/07119/FULL and the application can be accessed on Westminster City Council’s website here.
If you would like to join our next CLG, or for any further information please contact us by email on cbegg@conciliocomms.com or via phone on 0800 193 0884